You can’t be truly agile without business architecture

Business architecture is not just for architects. It is fast becoming a required discipline for business people, subject matter experts and business relationship managers.

These roles need to focus on finding ways to create value for customers, and capture value for shareholders. The ability to do this, and to find the right mixes to strengthen market offerings, customer experiences improve efficiencies, is what the business architect focusses on.

This requires a strong blend of strategy, design, agile and of course business architecture. Knowing where these fit together and what value and outcomes they provide is a key outcome of our training course on business architecture.

Craig Martin has been a thought leader in this space for many years. He has helped multi-national clients create high value outcomes from strategy, design and architecture, as well as helped organisations move towards agility by leveraging architecture more effectively at the strategic agility level.

Knotion is pleased to have Craig join us for the launch of the applied business design and architecture course in South Africa. Craig is the author of the business design course and curriculum launched internationally in 2013.

He joins us for 4-days to share some of his experiences with you and take you through a hands-on application of some of the techniques.

During the 4 days Craig will show you how to take full advantage of the business architecture toolset with expert insights on re-engineering and designing an innovative business architecture, using real work scenarios in an interactive, internationally recognised training course whilst enhancing your broader strategic, design and EA capability.

  • Learn about how to develop a Business Architecture and use this to derive useful business insight and agility;
  • Discover how the insights are used to form advice and recommendations to influence strategic perspectives and decision-making;
  • Tap the power of a Business Architecture to represent and mobilise critical knowledge about your business; current and future;
  • Understand where to business architecture focus your efforts across the innovation lifecycle to deliver better outcomes faster.

Option: Craig is available for a 5th day to workshop with key clients around creating strategic agility. How to leverage strategy, design, innovation, architecture and agile across the innovation lifecycle of foresight, exploration, incubation, scale and manage.

Craig is also the founder of Knotion Consulting South Africa, founder and CEO of DesignChain Australia and founder and Director of TribalMind.  Craig has a passion for training and mentoring and has developed innovative learning techniques to help clients understand and apply business design and architecture to in-house problems.

Course Outcome

At the end of this course, you will know how to develop and use a Business Architecture to represent and mobilize critical knowledge about your business; current and future.

Who should attend?

Suitable for business and IT people.

Training Material

Delegates will receive a training file containing summarized Business Design and Architecture training material in PowerPoint format. Supplementary material is provided on a USB, containing a soft copy of all the training material and other useful products.


In-class assessment.

While there is no formal certification, the International Institute of Business Analysis (IIBA) professionally recognizes this course for their members with 30 PD hours or CDUs.

For more information on the course content or to register; click here.